Prepared for Mark Theys, by KarpOS

You're already booked out.
This is about getting the right jobs.

Your Google listing, and an estimate tool that prices jobs on your website while you're on a job.

Where you stand

A strong business that Google isn't helping yet

34Google reviews at 5.0 stars. Better than most of the businesses beating you.

$0on ads. Your site says work comes from Ace Hardware and referrals.

4 monthsbooked out, by your own site. So more leads isn't the point.

The question: if Ace slowed down, where does the next job come from? And are you getting the jobs you'd pick?

What Google shows today

Not in the top 20 at any of 49 spots

People searching "general contractor" around Mequon, October 28. A smaller "handyman" search, run earlier, also found you at none of its 25 spots.

Blue Harmony Homes (20 reviews)	19 of 49
JK Contractors (148 reviews)	15 of 49
HoneyDew Improvements (83 reviews)	14 of 49
Angel's Dream Renovations (9 reviews)	14 of 49
Benchmark Construction (34 reviews)	0 of 49

Spots in Google's top 3, from 49 points about 1.7 miles apart. Angel's Dream has 9 reviews to your 34, so reviews aren't what's holding you back.

Your Google listing, checked

What's working, and what we'd fix first

Reviews: 34 at 5.0 starsAbout 2 new ones a month. Keep it going.
Photos: 100Plenty of real work to show.
Address: hiddenYou show as a service area business. More on this next.
Review replies: 74% answeredAbout 26 days on average. We'd answer within a day.
Google posts: 1 in the last 30 daysWe'd post every week.
Main category: "Construction company"Handyman sits behind it. We'd line these up with the jobs you want.
Directories: on 1 of the 12 we checkedAnd the phone on Facebook doesn't match. We'd fix that first.

From our report of October 28, 2026.

One decision for you

Should Google show your address?

18.4%how often a listing with an address makes the top 3

6.3%how often a hidden-address listing does

Both for businesses with 20 to 99 reviews, like you. At every review count it's 2 to 3 times as often, and hidden-address listings are only 3.5% of top 3 spots.

From 1,669 of our reports: 1.6 million listings seen in Google Maps searches. This shows a pattern, not a guarantee: other things can differ between these businesses.

Google's rule

You can show an address only if it's a real place you work from, and customers can come there during your hours. No PO boxes or virtual offices.

A shop or office you have: show it. We'd recommend this.
Only your home: it would be public, and customers must be able to visit. Your call.
Neither: stay hidden, and we work the rest of the listing harder.

Where do you work from, Mark? Do customers ever come by, say for mechanic work?

Changing it can make Google ask you to verify again.

Searches to go after

Start with jobs you've already done

Search	Your work that fits	Top results today
Wood rot repair	"Rotted posts, fixed" and your rotten siding post	6, 106, 8 and 52 reviews. Mostly general handymen.
Kitchen backsplash installer	Your custom kitchen tile, with its 1-year warranty	54, 26, 11, 5 and 3 reviews
Mailbox installation	The mailbox stands on your Instagram	Google jumped straight to one business
Custom cabinet maker	Custom woodworking and cabinets	9, 6, 4 and 28 reviews
Tile installer	Tile, flooring and your bathroom remodels	26, 5, 89, 5 and 12 reviews
Stone veneer repair	Your stone facade, matched to the existing wall	74, 26, 7, 88 and 102 reviews. A stretch, and a good job.

Later, once you're climbing: handyman, drywall repair, deck repair and siding repair. Many of the top spots there have 80 to 500+ reviews.

One Google Maps search per phrase from "Mequon, WI", October 31, showing the businesses listed first and their review counts. A first read, not search volumes. Your 34 reviews already beat many of these.

The Root package

What we do on your listing, every month

Set up right

Categories, services and description written around the jobs you want
Your name, address and phone on 40+ directories, wrong ones fixed first

Kept active

Weekly Google posts, photos and short videos
Every review answered, usually within a day
Review requests after a job

Proof every month

This same map, run again from the same spots
Calls, website clicks and direction requests from Google

What it helps with

A source of work that isn't Ace or word of mouth
More of the work you'd choose
A listing that runs without your time

Google usually takes 60 to 90 days to respond. Nobody can promise a ranking, and we won't.

The estimate tool, live

Try it. This is the real tool.

The customer describes the job and can add photos, right on your website.
They see a number right away, marked "Preliminary estimate, subject to review by Mark."
You get an email with their name, phone, the job and how it was priced. You take it from there.

Try one of these:

Tile my 60 square foot bathroom floorReplace 3 interior doorsFix a drywall hole and repaint

Demo with sample prices until you put in your own. See it on a sample version of your site.

You stay in control

Your own back end. It prices the way you do.

Rates and rules: hourly rates, markup, trip charges. Customers never see them.
What you do and don't do: it turns down work you don't want.
Your limits: a smallest job, and a size above which you price it yourself.
Train it: if an estimate is off, type what it should have been and why. It uses that on similar jobs.
Try it first: test any job before a customer ever sees it.

Open the back end

Rates and rules

Handyman work: $85 an hour, 2 hour minimum
Materials: cost plus 15%
No trip charge within 25 miles of Mequon

Worked example

Tile a 60 sq ft bathroom floor: $1,800 to $2,200
Why: old houses need more prep

Should it be different?

Low $2,000   High $2,400
Why: we always replace the backer board

Sample numbers. You set your own.

Later, when Podium is up

An AI assistant on your site, in place of Podium's chat

Answers at any hour

What you do, where you work, how soon you can start, from the same knowledge base.

Catches the lead

Gets their name and number, and hands the job to the estimate tool.

No rush

Nothing changes until your Podium subscription ends. Then it's $200 a month.

What it costs

Half off Root, plus the tool

Root packageYour Google listing, every month. $750, half off.	$375/mo
Estimate toolOn your website, with your own back end.	$125/mo
Total	$500/mo

When Podium is up: add the AI assistant for $200 a month, $700 in all. No setup fee, no contract.

Next steps

Five things to get going

Connect your Google listing with our link. It takes a minute.
Decide on showing your address.
Put your real rates and a few past jobs in the back end. We'll help.
Test it until the numbers look right to you.
We add one line to your Wix site, and it's live.

You're already booked out.This is about getting the right jobs.